Tag Archive: Nike
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Wearable Tech Takes CES 2014 By Storm
Blog, business, Events, marketing strategy, style
Every January, electronics manufacturers from across the globe descend upon Las Vegas, Nevada for the annual Consumer Electronics Show (CES). CES is an industry convention for these makers to show off their wares for industry retailers and worldwide press. Notable past products that were introduced at CES are the VCR,[…]
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MapMyFitness Purchased by Under Armour
Blog, business, marketing strategy, style
Last week, it was announced that national athletic clothing company, Under Armour, purchased Austin-based MapMyFitness for $150 million. The move by Under Armour shows a big step in catching up to its main competitor, Nike, in expanding their revenue stream into the realm of fitness tracking. Nike already boasts more[…]