Tag Archive: Jawbone
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MapMyFitness Purchased by Under Armour
Blog, business, marketing strategy, style
Last week, it was announced that national athletic clothing company, Under Armour, purchased Austin-based MapMyFitness for $150 million. The move by Under Armour shows a big step in catching up to its main competitor, Nike, in expanding their revenue stream into the realm of fitness tracking. Nike already boasts more[…]