Increase Email Open Rates
In today’s business world, it’s all about multitasking and on-the-go efficiency. Businesses and consumers alike are constantly on the move, and the way we approach email marketing has to keep up. According to Litmus, more email is being read on mobile devices than on desktop or web mail clients. That is why it’s important to make sure that you’re optimizing your email content for the best possible user experience on mobile devices.
It’s easy to keep your customer engagement up if you remember these pointers…
- Keep your content simple. This is an oldie, but goodie and is especially relevant when optimizing for mobile. A short, compelling subject line supported by to-the-point headline and pre-header text will help you engage with your customers. Remember, your readers are busy and on the move. Your space and your time are limited, so use them wisely.
- Have a clear call to action. Don’t bury your CTA in a bunch of text at the bottom of your email. It’s even more important to clearly define your CTA on a mobile device because they are small, and our fingers are big! The bigger the buttons, the better.
- Speaking of size, your email width and text size are important, too. A mobile device will typically scale down an email to fit the screen, so adjust your email width and text size accordingly. Another tip – stick with single-column layouts to avoid potentially complicated rendering issues.
- Testing is key. No matter how powerful your content is, it’s a waste of time if your customers can’t read your email. Test on as many devices as possible and make adjustments as needed to ensure that you aren’t losing readability – or more importantly, possible revenue.
It’s important to remember that most of the essential email marketing best practices still apply whether you are using a mobile device or your desktop. Remember these key points and you are sure to have a successful and efficient email that reaches potential consumers.