Bloggers vs Brands


Thanksgiving has been designated as the official kick-off to the holiday shopping season. First came Black Friday, now we have Cyber Monday, and soon enough it’ll be Rebate Saturday and SuperSale Sunday. Well, hopefully they’re better named than that, but it’s quite feasible to imagine nearly a week of panicked, discount shopping. With everyone foaming at the mouth to find and scoop up the best deals before they’re gone, doing a little pre-shopping research is an important step in knowing if what you’re buying is actually a deal or not.

Say you’re considering switching deciding on a digital camera. You ask your friends, your family. You ask people whose opinions you generally trust. Another most common move, going to the internet, specifically Google. Chances are, if you read a top tech site ranked that camera as one of the “Worst Buys of 2011,” you’ll more than likely start browsing elsewhere.

With consumers turning to the internet for everything from pricing to product reviews, the bloggers vs brands showdown is not going anywhere. Reviews and opinions from bloggers are becoming more influential in decision making. According to Technorati’s “State of the Blogosphere 2011,” 70% of all bloggers use their blog to share their expertise and experience with others. This could include recent or past interactions with a company’s customer service department, or the trials and tribulations of daily use of a smartphone or automobile.

Jeff Bezos, the founder, president, CEO and Chairman of the Board of, points out the power of bloggers when he said, “If you make customers unhappy on the Internet, they can each tell 6,000 friends.”

Do you think blogs will have a more powerful voice in the future?
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